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Quanzhou's equipment manufacturing exports are booming against the market

2015/8/25

       According to customs statistics, from January to July this year, Quanzhou’s exports of mechanical and electrical products reached 9.26 billion yuan, up 19.1% year-on-year. In the overall decline of the export industry, Quanzhou's equipment manufacturing industry has experienced a substantial increase. Behind this transcript is the effort of Quanzhou’s mechanical equipment industry to “compare both inside and outside”: while looking for opportunities for overseas mergers and acquisitions, absorbing the experience and strength of foreign established companies; while developing its own technology research and development team, it has repeatedly bid for foreign projects Budding.


       Emerging companies win orders from famous foreign companies to pave the way for expanding international influence


       Mechanical equipment, electrical and electronic products, transportation tools, metal products... These traditional manufacturing products of Quanzhou have become increasingly influential in countries and regions such as ASEAN, the United States, Hong Kong, the European Union, and the Middle East.


       In the Jiangnan High-tech Industrial Park in Licheng District, an equipment manufacturing enterprise less than 5 years old, but the leading enterprise in the province's heat exchange equipment manufacturing industry, and this year took the top spot in the city's heat exchange equipment export . Contrary to the overall downturn in export trade, Fu Jianxin Heat Exchange Equipment Manufacturing Co., Ltd. is full of ups and downs. Not long ago, this company had just delivered three batches of heat exchange devices worth USD 1.085 million to Indonesia's Jinguang Paper, one of the world's top ten paper companies.


       "The heat exchange equipment industry is not a labor-intensive enterprise." Yang Qingshan, general manager of Ericsson, opened the door. There are about 30 people in the technology department and R&D department of the two core departments of the company, all of whom are undergraduate or above. Such a technical team Increased the confidence of the company in the bidding of large foreign projects.


       Last year, the export volume of Lixin Company was less than 300,000 US dollars. So far this year, over 1 million US dollars have been exported. Lixin, whose export performance has soared, has also attracted the attention of Quanzhou Inspection and Quarantine Bureau. Although its export equipment does not belong to the scope of inspection and quarantine, the bureau took the initiative to reissue the Indonesian certificate of origin to reduce the import country's tariffs by USD 108,500.


       Although the export trade volume is not large, the rapid growth is the driving force for the company to "go global". "It is actually very difficult to bid for a list of world-renowned enterprises." Yang Qingshan, who once participated in the bidding of the heat exchange device of Jinguang Paper, recalled that there were a total of three Chinese companies and two European and American companies participating in the bidding, but later it was Lixin with less senior qualification won the bid. It is 30% energy-saving and can rank among the top technologies in the field of domestic heat exchange equipment. However, the price sold to Jinguang Paper is only half that of the French companies that Jinguang has previously cooperated with.


       Reducing prices to sell products is not the goal that Lixin pursues. In Yang Qingshan's view, this is a stepping stone, and gradually establishes its influence through establishing cooperative relations with world-renowned enterprises. "Before the equipment has gone abroad, but it is all provided by supporting domestic large-scale engineering technology companies." Yang Qingshan positioned the current Lixin as an enterprise on the second ladder of the "Belt and Road", and built its own first after hard work. A ladder.


       Overseas mergers and acquisitions of established companies, reverse penetration into manufacturing highlands


       The domestic manufacturing industry is weak, and equipment manufacturing enterprises in Quanzhou's traditional superior industries have found a breakthrough through overseas mergers and acquisitions. Quanzhou's equipment manufacturing industry, which has long been envious of European technology, has already reversed its penetration into European manufacturing.


       In July last year, Quangong officially completed the acquisition of the old German brick machine company Zenit, becoming the first private enterprise in the domestic brick machine industry to complete a multinational acquisition. "Quanzhou's brick machine industry has been developing for so long, and it still hasn't mastered the core technology. A few years ago, we introduced the German inverter brick technology, but this is far from enough. This acquisition is imperative to catch up with the European and American countries. "Fu Binghuang, chairman of Quangong, admitted the original intention of the acquisition.


       Three months after the completion of the acquisition, at the Shanghai BMW Exhibition in November last year, within 4 days, Quangong not only sold all the four equipment on display, but also grabbed an order of 50 million yuan on the spot.


       From the acquisition of a German brick machine manufacturing company in Germany for nearly 100 years in 2013, to the acquisition of the well-known German brick machine company Zenit in 2014, it was from the cooperation with German companies that Quangong began to develop its skills in two or three years. The breakthrough journey, and further realize the integration of Chinese and Western brick manufacturing. Today, Quangong's equipment is used in more than 50 countries and regions around the world.

3-公司领导与泉州检验检疫局、泉州晚报客人亲切交谈.jpg

Company leaders cordially talked with the guests of Quanzhou Inspection and Quarantine Bureau and Quanzhou Evening News


3 工人正在进行焊接作业.jpg

Workers are welding


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